The Hands Behind Every Toy

Every toy has a story. Ours begins in Channapatna — a small town where craftsmanship has been passed down for generations.

Here, artisans don’t just make toys. They shape, carve, polish, and finish each piece with a level of care that machines simply cannot replicate.

Their knowledge isn’t new. It comes from years of experience, from watching their parents and grandparents do the same work.

They understand wood. They understand balance. And most importantly, they understand patience.

When we set out to build Baby Squad, we weren’t just looking for manufacturers.
We were looking for people who believed in the same values we did.

And when we found them, everything else fell into place.

Because behind every toy we make, there are real hands — and real stories — shaping it.