Baby Squad Natural Toys

Why Baby Squad

No chemical paints. No plastic coatings. No shortcuts.

Handcrafted in Small Batches

Shaped, finished and inspected by skilled artisans in small batches

Plant Based Colours

Colored with plant based dyes like turmeric, indigo & annatto seeds. Nothing else. Ever.

Designed for Early Play

No lights, sounds or batteries. Just calmer, focused play for ages 0-3.

Our Play Kits

Four kits, each designed for a specific stage of your baby’s early years

Awakening

Awakening

Regular price $95.00

Regular price Sale price $95.00
Discovery

Discovery

Regular price $140.00

Regular price Sale price $140.00
Imagination

Imagination

Regular price $150.00

Regular price Sale price $150.00
Resonance

Resonance

Regular price $120.00

Regular price Sale price $120.00

THE CRAFT BEHIND EVERY TOY

A 200-year-old heritage craft of making toys by hand

Colored with plant-based dyes made from natural ingredients you'd find in the kitchen

Meet The Artisans

Our Kits

Find the perfect kit for your child

AWAKENING

Early Senses Kit Ages 0–12 months

AWAKENING

$95.00

★★★★★ (28)

“Got this for my daughter when she turned 3 months. The rattles are the perfect size for her tiny hands and she actually holds them! Not too heavy. The deeper colors are so calming compared to all the bright plastic toys we have. Worth every penny.”
— Emily M., Austin, TX

“Beautiful toys. Really different from what I’ve seen.”
— Lauren K., Brooklyn, NY

“I was hesitant about the price but these are honestly stunning. The wood feels so smooth and natural. My son is 5 months and obsessed with the rattle - he chews on it constantly Already planning to save them for baby #2.”
— Sarah T., Portland, OR

“Bought this as a gift for my niece. Her mom sent me photos and the baby loves it! She said the toys feel really premium and different from everything else they got at the baby shower.”
— David S., San Diego, CA

“My 4-month-old daughter is very sensitive to sounds and lights. These toys are perfect they got a somewhat calm sound to it. Also they look gorgeous in photos lol.”
— Melissa P., Chicago, IL

“My daughter is 10 months and teething like crazy. She chews on everything. These toys have held up so well .I feel good knowing the materials are natural.”
— Ashley G., Raleigh, NC

“The toys arrived exactly as shown and I love them. I expected packaging to be a bit more fancy though. My baby is 6 months now and still plays with these every day. The quality is actually really nice”
— Rachel R., Seattle, WA

“Absolutely love the feel of these toys. Total game changer for forever paranoid parents like Mike and I.”
— Jessica D., Boulder, CO

RESONANCE

Sound & Sensory Kit Ages 6–18 months

RESONANCE

$120.00

★★★★★ (14)

“These toys are incredible. My 8-month-old is in that phase where she wants to bang everything and explore sounds. These rattles make nice sounds but aren’t annoying like those plastic truck toys .Best purchase we made for Cheryl.”
— Michael & Anna V., Palo Alto, CA

“Really liked the toys. Very different from what I’ve seen before.”
— Jason L., Phoenix, AZ

“Honestly didn’t expect the toys to be this good. I was nervous ordering wooden toys online, but these exceeded expectations. Justified for the price.”
— Samantha B., Denver, CO

“Really beautiful toys. The rattles make such a soft, pleasant sound. He plays with them every day. Well made and thoughtfully designed.”
— Daniel T., Madison, WI

DISCOVERY

Movement & Sorting Kit Ages 12–24 months

DISCOVERY

$140.00

★★★★★ (19)

“My son just turned one and this kit is perfect for him. He is always running around with the bus toy and he loves the little tree puzzle. He plays on his own and just thank god I love that so much"
— Nina H., San Jose, CA

“Love these. So well made.”
— Mark P., Salt Lake City, UT

“We’ve bought all three kits and this one might be my favorite. My daughter turns 14 months soon and she just sits and plays on her own now. I am planning to put these toys as a showpiece in our living ones she outgrows them”
— Alex & Maya D., Berkeley, CA

“Bought this for my second’s first birthday.They don’t look like ‘learning toys’ but you can tell he’s learning.”
— Priya R., Fremont, CA

“The push toy is a hit. My son pushes it all over the house. Really happy with this kit.”
— Ethan S., Arlington, VA

“These toys look so different from everything else we own. Very calm and natural. My daughter loves the fish shape toy and is getting really good at matching colors.”
— Olivia J., Asheville, NC

“Absolutely worth it. Durable, beautiful, and actually useful. I can see Danny using these for at least a while."
— Ryan M., Santa Cruz, CA

“Got this after my baby outgrew the first kit and I’m so happy with both. The quality is fab and my son is really engaged with the different stackers."
— Rachel M., Cambridge, MA

IMAGINATION

Balance & Play Kit Ages 24+ months

IMAGINATION

$150.00

★★★★★ (22)

“This kit is amazing for toddlers. My daughter is 20 months and loves building, knocking things down, and pretending to build families and castles."
— Laura K., Pasadena, CA

“Really good toys.”
— Chris B., Omaha, NE

"This kit is perfect for where my son is at now. Also, yes there is a clear difference in how these toys feel compared to other Target toys."
— Hannah & Matt R., Brooklyn, NY

“Bought this as a birthday gift for a friend’s daughter who’s almost two. Apparently these are her favorite toys now."
— Rachel V., Ann Arbor, MI

“My daughter is 22 months and this kit has been perfect. The blocks are nice and the little figures are helping her imagination go wild. I love that they’re not plastic.”
— Emily L., Santa Fe, NM

“I like how so much can be mix and matched in this kit. My twins enjoy playing with them.”
— Daniel T., Palo Alto, CA

“Best toddler toys we’ve owned. Simple & versatile. They’ve held up to real toddler play and go well with my house interior.”
— Sophie W., Portland, OR

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